Overview

Market Tracking for the RMS Booking Engine enables linking Google Analytics 4 or Google Tag Manager to track events throughout the online booking process.

When using Google Tag Manager, only the Google Tag Manager code is required in RMS.

An Enterprise database can pool analytics for multiple properties by using the same Google Analytics or Google Tag Manager code in RMS.

The URL entered as the Cross Domain Tracking URL must be the origin URL for the website or page where the link to the RMS Booking Engine will be clicked.

Please Note! RMS is highly configurable. Some Terminology, User Access & Permissions, Images, Labels, and Functions used in these articles may differ from your setup. CLICK HERE to find out more.

Guide

In the side menu of RMS, go to Setup > Online Bookings > Online Options.

1. Select a Property.
2. Navigate to the Market Tracking tab.
3. Enter the Google Analytics 4 Code or Google Tag Manager Code.
4. Enter the Cross Domain Tracking URL.
   The URL entered as the Cross Domain Tracking URL must be the origin URL for the website or page where the link to the RMS Booking Engine will be clicked.
5. Select Save.
   

Tip! If only a Google Analytics 4 code is entered, analytics for the standard four events on the RMS Booking Engine will begin being tracked, including Add Area to Cart, Remove Area from Cart, Confirm Check-out and Check-out Complete.

If a Google Tag Manager code is also entered, all additional tags created in the Google Tag Manager account, as well as the standard Google Analytics events, will be tracked on the RMS Booking Engine.