Google Analytics 4 and Google Tag Manager market tracking for the RMS Internet Booking Engine.

Information

Market Tracking for the RMS Booking Engine enables linking Google Analytics 4 or Google Tag Manager to track events throughout the online booking process.

Google Analytics 4 provides an out-of-the-box digital analytics solution that tracks four key events on the RMS Booking Engine with minimal setup.

The four key events tracked with Google Analytics 4 are when an Area is added to the cart, when an Area is removed from the cart, when 'Confirm' is selected on the check-out page, and when the online confirmation page displays.

Google Tag Manager allows an infinite and advanced array of events for tracking.

With the assistance of a Digital Analytics specialist, any number of events across the property's digital presence, including the RMS Booking Engine, can be tracked and reported on in Google Tag Manager.

Google Analytics 4 must be added to Google Tag Manager with the GA4 Configuration & GA4 Event tags to use Google Tag Manager with RMS.

When using Google Tag Manager, only the Google Tag Manager code is required in RMS.

Google Analytics 4 vs Google Tag Manager

Below are the key differences between using Google Analytics 4 and Google Tag Manager with RMS.