Google Analytics 4 and Google Tag Manager market tracking for the RMS Internet Booking Engine.

Overview

Market Tracking for the RMS Booking Engine enables linking Google Analytics 4 or Google Tag Manager to track events throughout the online booking process.

Google Analytics 4 provides an out-of-the-box digital analytics solution that tracks four key events on the RMS Booking Engine with minimal setup.

The four key events tracked with Google Analytics 4 are when an Area is added to the cart, when an Area is removed from the cart, when 'Confirm' is selected on the check-out page, and when the online confirmation page displays.

Google Tag Manager allows an infinite and advanced array of events for tracking.

With the assistance of a Digital Analytics specialist, any number of events across the property's digital presence, including the RMS Booking Engine, can be tracked and reported on in Google Tag Manager.

To track the RMS Booking Engine events in Google Analytics 4 through Google Tag Manager, GA4 must be added to Google Tag Manager with the GA4 Configuration & GA4 Event tags.

When using Google Tag Manager,  whether to also enter a Google Analytics 4 code in RMS depends on what is in the Google Tag Manager container:

• If the container includes GA4 tags, enter only the Google Tag Manager code. Entering the GA4 code as well records each event twice.
• If the container only holds other tags, such as a Meta (Facebook) Pixel or Google Ads tags, you can enter both codes.

Please Note! RMS is highly configurable. Some Terminology, User Access & Permissions, Images, Labels, and Functions used in these articles may differ from your setup. CLICK HERE to find out more.

Google Analytics 4 vs Google Tag Manager

Below are the key differences between using Google Analytics 4 and Google Tag Manager with RMS.

Tip! For more information on Google Tags visit the Google Tag Manager Help Centre.