A Loyalty program rewarding guests based on nights stayed at a property in RMS.

Overview

Guest Loyalty by Nights is a guest rewards program with credit accrual determined by a guest's time spent at each property in RMS.

Credits can be earned on sign-up, birthdays, the first stay at a new property, and every x number of nights stayed at any property up to the nights cap.

Guests can be enrolled in the rewards program on their Guest Profile in RMS.

Credits can be redeemed via the Guest's Reservation account. 

Guest rewards programs inspire loyalty, encouraging return visits with incentives that add value for the guest.

Please Note! RMS is highly configurable. Some Terminology, User Access & Permissions, Images, Labels, and Functions used in these articles may differ from your setup. CLICK HERE to find out more.

Key Features

The following features are available with the Guest Loyalty by Nights module in RMS:

• Encourage repeat guest visits with a tailored rewards program.
• Reward guests with credits for future stays based on their time at each property.
• Inspire loyalty by offering enticing discount credits for each stay.
• Offer bonus credits for sign-up and birthdays.
• For Enterprise properties, Loyalty Credits are assigned to the Guest's Enterprise Account for use at any property.  
• The "Guest Loyalty Credits" Report is used for tracking Guest Loyalty Credits. 
  Reports > Management > Guests > Guest Loyalty Credits. 

Important! Loyalty Credits are NOT reported on any Financial Reports.

Setup Requirements

The following setup is required to use Guest Loyalty by Nights in RMS:

• Unassigned Credit Note for Guest Loyalty Credits.
• Form Letter and/or SMS for Sign-up Communications.
• Module Activation.
• Module Configuration.

Module Activation

In the side menu of RMS, go to the Module Market.

1. Select the Available modules.
2. Select the relevant Property. (Optional)
3. Search for Loyalty by Nights.
4. Activate the 'Guest Loyalty by Nights' module.
    
5. Review the Terms & Conditions.
6. Select the 'Activate Guest Loyalty by Nights' button.
   
   
   Once Activated: 
    
7. Go to the Activated page
8. Select the Property. (Optional)
9. Search for 'Loyalty by Nights'
10. Click on the Locked Icon.
    
    
     
11. You will need to contact the RMS Customer Support Team for the Daily Password. 
    Their contact information can be found here - Customer Support | RMS Cloud
    
     
12. Once activated, you can start the Module Configuration.

Module Configuration

In the side menu of RMS, go to Module Market.

1. Go to the Activated Button.
2. Select the Property. (Optional)
3. Search for 'Loyalty by Nights'
4. Click the Configuration icon.
   
    

Tip! The following configuration options are all Optional.

Sign Up Credit

The entered credit amount will be rewarded once on initial sign-up to the loyalty program.

1. Enter the Sign up Credit Amount.
2. Enter the Sign up Credit Expiry Period. (Value and Dropdown) (Optional)
3. Select the Sign-up Sundry.
   This needs to be an Unassigned Credit Note.
   
    

Birthday Credit

The entered credit amount will be rewarded once annually on the date selected as the guest's birthday.

1. Enter the Birthday Credit Amount.
2. Enter the Birthday Credit Expiry Period. (Value and Dropdown) (Optional)
3. Select the Birthday Sundry.
   This needs to be an Unassigned Credit Note.
   
    

Park/Property Stayed Credit

The credit amount entered will be rewarded for the first reservation at each different property after the number of nights entered. The first property a guest stays at is not included in the count, so no credit is earned for that property. The count resets on 1 January each year.

1. Enter the Park Stayed Credit Amount.
2. Enter the Number of Nights at a New Park.
3. Enter the Park Stayed Credit Expiry Period. (Value and Dropdown) (Optional)
4. Select the Park Stayed Sundry.
   This needs to be an Unassigned Credit Note.
   
    

Nights Stayed Credit

The credit amount entered will be rewarded each time the guest’s nights stayed count reaches the increment entered, up to the maximum nights entered as the cap amount. The count is the guest’s total nights stayed across all reservations within the calendar year, not a single continuous stay, and it resets on 1 January each year.

1. Enter the Nights Stayed Credit Amount.
2. Enter the Every X Nights Accrual Value and Up To X Nights Limit.
3. Enter the Nights Stayed Credit Expiry Period. (Value and Dropdown) (Optional)
4. Select the Nights Stayed Credit Unassigned Credit Note.
   
    

Credit Expiry Sundry

If you have configured an Expiry Period for any of the above Credit Functions, you MUST select a Sundry Charge to offset the credit. 

Important! If this is not configured Credits will NOT Expire.

Tip! It is recommended (but not necessary) that the Credit Expiry Sundry and the Sundry Credits all use the same General Ledger Account Code.

Correspondence

Navigate to the 'Correspondence' menu.

Select the Correspondence that you wish to send on the following Loyalty Actions. 

This requires a Form Letter and/or SMS template to be created first. 

Exclusions

Navigate to the 'Exclusions' menu.

The Exclusions option allows you to choose where loyalty credits can be earned. Here you can choose from: 

• Company
• Rate/Tariff Types
• Categories/Room Types
• Booking Sources
• Travel Agents
• Discounts 

Select the Exclusion Type and use the button to move items to the 'Include' column. 

Important! By Default, everything is Excluded.  You will need to choose what is Included for Loyalty.

On Sign-up

Navigate to the 'On Sign-up' menu. 

Select the checkbox for the Guest Details to include on the Guest Loyalty Sign-up Form.

Select the 'Save/Exit'.

The Guest Loyalty Program will now be available for sign-up on the Guest Profile, Guest Portal, and on the RMS Booking Engine.

Loyalty members will accrue credits based on the Guest Loyalty Credits setup on the module configuration.

Tip! The "Guest Loyalty Credits" Report is used for tracking Guest Loyalty Credits.  Reports > Management > Guests > Guest Loyalty Credits.