Learn how RMS checks email addresses before sending to large groups.

Overview

Email Validation verifies the validity of an email address on a Guest Profile when sending to more than fifty recipients from Report Writer, In/Out Movements, or as an EDM campaign.

• A small fee is charged to complete the email validation process.
• An email address will have a validation date set, which is kept on record to prevent validating an already verified email address.
• Modifying or replacing the email address on a Guest Profile will reset the Email Validation Date.
• Email Validation will only be prompted for an email address where no validation date is set when sending to more than fifty recipients from Report Writer, In/Out Movements, or as an EDM campaign.
   

Why it matters

Email Validation ensures that correspondence sent in RMS to a large mailing list does not result in a high volume of bounce backs due to an invalid email address, which also prevents the property's email domain from being blacklisted or marked as a spam sender due to sending large volumes of emails to invalid email addresses.

Example

A prompt for Email Validation will appear on send in Report Writer, In/Out Movements, or for an EDM campaign, where: 

• The number of recipients selected is greater than 50, and 
• Any of the selected recipients has an unvalidated email address.
   

Actions

• Selecting Cancel will cancel the Email Validation, and no emails will be sent. 
• Invalid email addresses will be removed from the Guest Profile, and a .csv file will be downloaded with the details of the affected records.
• An Email Validation Date will be set on the Guest Profile when the email address passes validation.