Overview
EDM Reports track performance of the Campaigns sent from RMS. The comprehensive reporting features include open rate, click-through link tracking, unsubscribed emails, bounces, failures along with a useful search tool.
Please Note! RMS is highly configurable. Some Terminology, User Access & Permissions, Images, Labels, and Functions used in these articles may differ from your setup. CLICK HERE to find out more.
Reviewing EDM Reports
In the side menu of RMS, go to EDM > EDM Reports.
- Select a Campaign.
- Select Open.
Tip! You can track the progress and performance of digital marketing campaigns using the EDM Report.
More Information
The Overview tab displays a snapshot of Campaign Activity, Statistics & Link Clicks in a graph format for the selected period of time.
Campaign Activity shows the trends of opens, link clicks and unsubscribes over time for the selected campaign. You can select intervals of activity on the graph for further insights into each campaign category.
Sent Stats provide a bar graph of emails sent, opened, unsubscribed and bounced with live figures from the selected campaign.
Top 6 Links Clicked highlight performance of link placement within the campaign based on number of clicks from the emails sent.
Opened
The Opened tab displays a complete list of recipients who have clicked on and opened the email campaign sent along with the date and time the email was opened.
Tip! Checking the Opened trends on the Overview & Opened tabs can assist with planning future campaigns for reader patterns.
Unsubscribed
The Unsubscribed tab will display a list of all recipients for the selected campaign that chose to unsubscribe from future emails.
When a recipient unsubscribes, RMS sets the Marketing Opt Out field on their Guest Profile to Yes. This opts the guest out of all marketing correspondence, not only email. To re-subscribe a guest, the property must set the Marketing Opt Out field back to No on the Guest Profile. See Sending an EDM Campaign.
Tip! Use these Opt Out filters when you create recipient lists for Campaigns, so that guests' communication preferences are respected.
Link Clicks
The Link Clicks tab will display a breakdown of recipients and the links within the campaign including the number of times each link has been clicked.
Tip! Campaign link tracking combined with Google Analytics on the web pages linked in the campaign can provide in-depth insights into conversions from campaigns sent.
Bounces
The Bounces tab will include a list of intended recipients that have not yet received the campaign due to a bounce back from their mail server.
When an email cannot be delivered to an email server it is referred to as a 'bounce'. In most cases the email server will include a reason and depending on the reason the delivery will be classified as either a Soft Bounce or Hard Bounce.
Soft Bounces
Soft Bounces indicate temporary delivery issues and will have delivery re-attempted several times over the next 24 hours. If the email server continues to bounce the email after multiple attempts to re-send it, the recipient is listed as a Hard Bounce. Unsubscribe the recipient from any future campaign sends.
Common causes of soft bounces include:
- Mailbox is full (over quota).
- Mailbox is not configured correctly.
- Mailbox is inactive.
- Recipient email server is down or offline.
- Recipient email server has been sent too many emails during a period of time.
- Email message is too large.
- Domain name does not exist.
- Email message blocked due to content.
- Email message does not meet the recipient server’s policies.
- Email message does not meet the recipient server’s DMARC requirements for authentication.
- Email message does not meet the recipient server’s anti-spam requirements.
- Email message does not meet the recipient server’s anti-virus requirements.
- Email message does not meet the recipient server’s sender requirements.
- Email cannot be relayed between email servers.
- Email cannot be relayed for unknown reasons.
Hard Bounces
A hard bounce indicates a permanent reason an email cannot be delivered.
Common causes for hard bounces include:
- Recipient email address doesn't exist.
- Recipient email server has completely blocked delivery.
- Repeated delivery attempts on a Soft Bounce have been rejected by the email server.
Tip! Unsubscribe recipients on the Hard Bounce list, or remove them from recipient lists for future campaign sends.
Failed
The Failed tab will display a list of intended recipients that were unable to be sent as well as their associated Guest ID in RMS.
Reviewing the listed email addresses on the Failed tab should identify the cause of the delivery failure.
Common causes of Failed recipients include:
- Invalid email address format.
- No email address supplied.
Tip! Unsubscribe failed recipients and remove them from future campaign sends, or update their email address.
Updating the email address on Failed Recipients provides the opportunity to resend the campaign to Failed Recipients from the EDM Report screen.
Recipient Search
The Recipient Search tab displays the complete list of recipients included for this campaign.
You can filter and search recipients to display the send time, whether the recipient opened the email, and any links in the campaign they clicked.
Previous article: Sending an EDM Campaign
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